Psychology

Social cognition is a sub field of social psychology that studies the mental representation and the processes that underlie social perception, social judgment, and social influence. Social cognition gives humans the ability to deal with socializing components that compound the elements of socialization. These elements can sometimes hurt us more than the usual help. Thanks to the ability of thought we can better understand this process of socialization and break them down and determine what influences are social judgment, and perceptions of other people. In most cases the ability to do this is called stereotyping.

The Term stereotype has been a construct of changing meaning in social psychology. In this research paper I?m going to refer to it as beliefs about the attributes of social groups (Ashmore & Del Boca, 1981). IN the contemporary world people are becoming more keenly aware of the differing, even conflicting, beliefs, values, and the way of life of various groups in different societies. Therefore, it does not matter in a practical way how human groupings other than one?s own conceive their way of life as well as how they conceive our way of life,their ways of doing things and are ways. Their stands in various aspects of life social, religious, economic, political, and ours. The way we look at our own culture is different than the way someone else culture looks at our own.

Semantic priming procedure is commonly use to examine automatic information processing, in particular, to reveal the strength of association between two concepts that exists independently of conscious thought. Developed more than 20 years ago, this procedure has lead to important discoveries about attention, signal processing, and semantic memory (Posner & Snyder, 1975; Neely, 1977). In addition to this research

Semantic priming has been successfully adapted to demonstrate the operation of automatically activated attitudes or evaluations (Bargh, Chaiken, Govender, & Pratto. 1992; Fazio, Sanbonmatsu, Powell, & Kardes, 1986; Perdue & Gurtman, 1990).

The primary interest lies in beliefs, and for the present research, I have adapted the semantic priming procedure to provide a