Research Outline

2. Some guests recently complained that our hotel did not have wireless internet. The sales department also reported that some customers did go to us because of wireless internet access. Thus, it is possible that offering wireless internet access might increase our sales. However, the concern is how much the demand is and whether the sales increase will be large enough to cover the wireless internet service and generate profit. Thus, the marketing department decided to conduct a research on this issue. The purpose of the research is, therefore, to learn about the customer’s wireless internet demand; and the research objectives are: (1) What effect will the addition of wireless internet service have on customer satisfaction? and (2) How much will the addition of wireless internet service affect room sales?

Survey method will be used to collect data. Target population is previous, current, and prospective customers. To increase the number of representatives of the population, samples will be randomly drawn from the customer list in our computer system and the list of prospective customers from a marketing company. Because