Safe Haven for Pregnant Teens

Safe Haven for Pregnant Teens

Marketing Plan

70-20 Parsons Blvd.

Flushing, NY 11365

Phone: 917-815-2570

Fax: 123-456-7890

Email:Jaiden29@Hotmail.com

Web Site:

Lynn S. Jeffries

Table of Contents

EXECUTIVE SUMMARY 4

MARKETING OBJECTIVES 4

PRODUCTS OR SERVICES 4

PROJECTED OUTCOMES 5

SITUATION ANALYSIS 5

COMPANY ANALYSIS/INTERNAL ANALYSIS 6

TECHNOLOGICAL COMPETENCY/EXPERTISE 7

MACRO-LEVEL MARKET (INDUSTRY) ANALYSIS 7

PRODUCT/SERVICE ANALYSIS 7

MARKET SEGMENTS 8

MAJOR COMPETITORS/PARTICIPANTS 9

PROJECTED MARKET GROWTH/MARKET SHARE OBJECTIVES 9

EXTERNAL ANALYSIS 10

CURRENT OPPORTUNITIES 10

POTENTIAL FUTURE OPPORTUNITIES 10

ENVIRONMENTAL THREATS 11

COMPETITIVE THREATS 11

TECHNOLOGICAL THREATS 11

MARKETING RESEARCH 12

PRIMARY RESEARCH 12

SECONDARY RESEARCH 12

CONSUMER ANALYSIS 13

CUSTOMER PROFILE 13

CONTINUOUS CONSUMER MONITORING AND RESEARCH 13

TARGET MARKET(S) AND PROFILE(S) 14

MARKETING AND PROMOTION/ADVERTISING OBJECTIVES 14

MARKETING OBJECTIVES 14

PROMOTION/ADVERTISING OBJECTIVES 15

BRANDING CONCEPTS/OBJECTIVES 15

CREATING A BRAND IMAGE 15

PRODUCT, PRICE AND DISTRIBUTION STRATEGIES 16

PRODUCT DESCRIPTIONS AND PRODUCT/SERVICE MIX STRATEGIES 16

PRICING STRATEGIES 16

DISTRIBUTION STRATEGIES 17

SALES PROJECTIONS 17

MARKETING BUDGETS 17

BUDGETING LIMITATIONS AND ASSUMPTIONS 17

RETURN GOALS 18

OBJECTIVE AND TASKS 18

E-COMMERCE/INTERNET MARKETING STRATEGY (OPTIONAL) 18

E-COMMERCE INFRASTRUCTURE 19

E-COMMERCE OBJECTIVES 19

WEBSITE CONTENT 19

ADVERTISING 19

ADVERTISING STRATEGY 20

ADVERTISING EXECUTION 20

SALES PROMOTION 20

INTERNET SALES PROMOTION STRATEGY (OPTIONAL) 20

TRADITIONAL MEDIA STRATEGY 21

CHANNEL STRATEGIES: PUSH AND PULL 21

PUBLIC RELATIONS 21

INTERNET PUBLIC RELATIONS STRATEGIES 21

TRADITIONAL MEDIA PUBLIC RELATIONS STRATEGIES 21

IMPLEMENTATION AND CONTROL 21

APPENDIX 22

Executive Summary

- Safe Haven for Pregnant Teens is an adult-supervised supportive home for pregnant teens. Our center will target pregnant teens between the ages of 13 and 19 that are either homeless, living in shelters or living in foster/group homes. The centers goal is to provide these teens with a second chance at life. We will provide these teens with the necessary resources to deal with their decision of becoming a single parent. These teens will leave our center being productive, contributing citizens to society.

- Currently there are two other agencies with programs that provide live in services to pregnant