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One month before your show

• Invite card

• One month before opening date, artists should begin considering the invite card and image. The two artists showing should decide whether they each want their own card, or whether a card featuring images from both artists would be preferable

• Invite cards are designed with Adobe Illustrator on the gallery computer using a 300 dpi image at least 5”x5”

• The gallery director requires, exhibition dates, opening reception date and time, correct spelling of artist’s name, exhibition title, a 300 dpi (resolution) digital image, 5”x5” of the invite card image, and a CD-ROM to burn the invite card onto for delivery to the printer

• The gallery usually uses Mafu Jiang as our printer. His mailbox is located at 212 Lansdowne just south of Dundas, mobile # is 416-303-3214. The cost is $160 for 1000 cards 4x6. The turn-around time for cards is about a week to 2 weeks

• Once the invite cards are ready, the artists should consider if they want to use the gallery mailing list or their own, or a combination. The gallery director can print the labels for the mailings through the FileMaker Pro database. The two artists showing should also consider whether they wish to mail the invite cards together in an envelope or separately

3 weeks before show opens

• Press release

• Slate advertisement

• Just before the time of mailing, around 3 weeks before the show start, a press release should be written, either for each artist exhibiting, or for both artists together.

• The 2 next artists should provide a completed artist statement to the gallery director and have her write a press release for the shows, or make an appointment to work with the gallery director to write the press release. This press release should be photocopied and included in the envelopes that are to be mailed to the collectors and press contacts

• A small paragraph from the press release or the artist’s statement can be used to submit to the SLATE art guide, along with the show opening date, title, medium of work, and such, as this is due approximately 3 weeks before the month of exhibition, ie. the second week of April for May listings. Slate ads cost $133.75 each and that gets divided between however many artists we advertise depending on the schedule of the guide and the gallery schedule; sometimes it is divided by 4 and sometimes by 2.

2 weeks to show time

• Labels printed

• Invite mailing

• Prior