South West Airline

Southwest Airlines

Executive Summary

Incorporated in 1967, Southwest Airlines Co. (Southwest) is a Customer Service Organization that offers air transportation in the United States. Southwest Airlines flies Boeing 737 aircrafts and provides services to 64 cities in 32 states throughout the United States. Southwest focuses predominantly on point-to-point service, rather than hub-and-spoke service. Southwest offers 411 non-stop city pairs. For the most part Southwest serves short-haul routes with high frequencies.

Southwest’s average flight length was 629 miles with an average under 2 hours. Daily flights are offered for various markets, including St. Louis to Chicago, Phoenix to Las Vegas, and Los Angeles to Oakland. To complement the high frequency, short-haul routes, Southwest offers long haul, non-stop service between markets, such as Phoenix and Tampa Bay, Nashville and Oakland, and Las Vegas and Orlando.

The Company's frequent flyer program, “Rapid Rewards”, is based on trips