Speak the Language: A Global Analysis

Speak the Language: A Global Analysis

Alyssa Marshall

MGT /448: Global Business Strategies

 Speak the Language Global Analysis

“Globalization and immigration have transformed today's business world. Many organizations are looking for solutions to improve communication between the established corporate culture and the new multicultural workforce” (Cross Cultural Consulting and Training, para. 1).

Since its beginnings in 1986, Speak the Language focused mainly on foreign companies operating in the United States. Since then the company has seen a sore need for language and culture assimilation services outside the U.S. As more U.S. companies enter the global market, training is need to provide the skills and information needed to work and compete with those from other countries. In this same manner, foreign companies need training when dealing with American companies. After a comprehensive analysis of the region and culture, India prevailed as the best location to launch these services into the global market. Speak the Language will expand its market share by introducing several services in India.

Mission

The mission of Speak the Language is to provide the highest quality language and cross-cultural training, global relocation and related services by building relationships that lead to global success. Free Language has a passion for languages and cultures, which fosters an environment, and enhances the learning process while providing our clients with personal attention, continuous support and a long-term commitment. It is the aim of the company to provide comprehensive research and training in less commonly taught languages and cultures, with special geographical focus upon languages spoken in Eastern Europe and Eurasia. Speak the Language works with U.S. government agencies, non-governmental organizations (NGOs), educational partners, corporate clients, and the general public in providing state-of-the-art language and cultural training, international educational exchange, advanced distributed e-learning, language proficiency testing, translation and interpretive services, modern language curricular development, and natural language processing and data mining. The goal of these services is to provide our clients with a valued investment in their global expansion.

Services

These following services will be offered within Indian market areas. They will include