Sports Marketing

The business of sports is one of the fastest growing industries in the world. All over the globe, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or publicity-related activity associated with an organised sporting event (or events), its personalities, or the celebrity lifestyle of its participants. There are two components of sports marketing; the marketing of sport and marketing through sports. Marketing of sport consists of the actual marketing of a particular sport such as rugby league or basketball. This includes, but is not limited to, signage, endorsements, print media, broadcast media, billboards, and news media. Examples of marketing through endorsements are Michael Jordan wearing Nike shoes or ex-rugby league player turned commentator Peter “Sterlo” Sterling on the Blue Haven Pool commercials. Any type of media that mentions a