Supply and Demand

Supply and Demand

Author

Geoff Williams

Entrepreneur.com

December 6, 2005

Why Is It So Hard?

Business is hard enough to get through on day to day bases. When there is a new business starting out, any mistakes that take place can cause a business to fail. This is how it looked for Dan Kastor, who had a major mistake that took place well he was trying to get his business off the ground. Must people in his shoes would have given up and went back to their old jobs. Dan Kastor was stronger then that, he never gave up and made the must out of nothing. Some times things work out when they are not suppose to.

Dan Kastor had a dream of selling ice cream for dogs. This was not just ice cream, but it was ice cream Sundays. This was a break through in the market of animal care; people will do anything for there their pets. This market is one of the best because they have a chance to make a lot of money if they can come up with something that sounds good to the public. When it comes to the Americans best friend, money is no object, this is the site that Dan had, and he knew that his whole life could change if he had something that would be able to appeal to dog owners.

Dan Kastor had only one chance to make it like most new business. When a person gets the sales reaps to sale their product, which is their chance to show their product to the world. The one problem with this is that the business only gets one chances at it, if they are not to make it then its may cause them to have to look for a new idea. With Dan Kastor failure happened early when he went to ship his product and they did not get shipped out when they where suppose to. With this happening all of Dan Kastor products got ruined in the shipping process. For most this would have meant that their run at it was over. Not only did Dan Kastor product get ruined, but there were vendors on the other side waiting for his product to come in. Vendors only give a new company one shot and if they