Swot Analysis for Microsoft

Introduction and Summary of Company History and Background Information

Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow. Its corporate governance is under the microscope and the world is watching as to how Microsoft is bracing itself for the challenges posed both by competition (however innocuous it may be at present) and technology proliferation.

Let us look at Microsoft’s expansion plans and initiatives to integrate them to its existing competencies

- Microsoft’s role according to Mr. Gates himself is to provide a software platform

that allows everyone who is building applications to build far more powerful

applications.

- MOM (Microsoft Operations Manager) 2005, which is a key management software and Virtual Server product as part of simplification of the IT lifecycle

have been launched recently

- In hardware domain the company has had the benefit of exponential improvement

in recent decades. During