Swot Analysis of Pepsi

The overall condition of meat production and supply today and its future trends

Annual consumption of meat in Mongolia is about 6-8 million heads of livestock. We produce 200-250 million tons of meat and fully supply our meat demands through our own domestic production. 30 percent of the net meat sale is comprised of beef, 40 percent is of lamb, 10 percent is of goat meat, and about 15 percent is of horse meat. The production of pork is relatively underdeveloped; we produce about 200 tons of pork per year, which is not sufficient enough to meet the demands of our processed meat production.

The weighted average of an annual consumption of meat and meat products per person is 100-120 kilograms. However, depending on the urban or rural area the numbers many vary. For example, in year 2004, the weighted average annual consumption of meat and meat products per person in an urban area was 74.4 kg, which is lower than the rural areaЎ¦s meat and meat product consumption by 37.4 percent.

By the standard on Ў§Recommended amount of nutritious substances needed for the populationЎЁ that has been approved by the minister of Health in 1997, it is recommended that each person should consume 84 kg of meat annually. If we compare this recommended rate to the urban consumption rate of year 2004, the demand was met by 88 percent.

Compared to the consumption rate of meat and meat products of other countries, we are at the same level with countries like: Dutch, Australia, and New Zealand.

We have 28 meat processing and producing factories with a capacity to produce 85 million tons of meat and from 2001 to 2004 we had about 10 billion tugrikЎ¦s invested in this sector, which helped build about 10 factories with advanced technology and equipment.

Currently, we have about 70 small and medium enterprises that produce packed meat, semi processed meat products, frozen dumplings, and etc. that helps meet the demand of the population.

Therefore, meat production sector has been not only stable during the hard period of economic transition but also it managed to regenerate and progress in terms of technology, equipment, and capacity.

Even if the technological capacity of meat processing, storing, and slaughtering has increased, it comprises only 5-10 percent of the overall meat consumption of the country and it is mostly exported, which does not substantially affect the domestic consumption.(Table # 5) From this table you can see that even the statistical data on domestic production is wrong.

Aimag (administrative unit) centerЎ¦s, big settlement areas are basically producing meat and meat products for the consumption of the urban population by manual methods.

From year 2000 to 2004 we have exported about 15 thousand tons of meat on average, of which 95 percent is exported to Russian Federation and the rest is to Kazakhstan, Japan, and to some Middle Eastern countries. Furthermore, in resent years the production of preserved or canned meat started to slowly recover and we exporting the latter to the Republic of Korea. We have exported 105 tons of preserved and canned beef last year.

There is a tendency of increase of domestic production, processing of meat and meat products year by year. For example, if in year 2000 we produced 754 tons of sausages, than in year 2005 our production increased and was at 1272 tons.

Ў§The Government Policy on Food and AgricultureЎЁ was ratified by the Parliament of Mongolia in June of 2003. The main content of this policy document is aimed to provide following: proper usage of environmental, economic, and food recourses; expedite the production sector, its competitiveness, and effectiveness, elevate the quality of products; supply the population with safe food, the livestock with forage, factories with raw materials, and those who are working in rural areas with proper living conditions.

Within the implementation framework of the above mentioned document and Ў§Government action planЎЁ and in the purpose of the ensuring food security to establish a proper system of livestock