EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Swot Analysis

By:   •  Case Study  •  286 Words  •  December 5, 2009  •  1,021 Views

Page 1 of 2

Essay title: Swot Analysis

SWOT Analysis

Strengths

• Target is an innovative and influential retail store. Their mission statement focuses on four core roles: great guest service, clean stores, in stock merchandise, speedy checkout. These guidelines make up the culture of the fast, fun and friendly stores.

• Target focuses on new ideas and exclusive products, such as Clear Rx. This invention has grossed the company over 7% of their total sales and contributes to about 33% of the guests.

• Target is committed to having their location accessible to many of their current and potential guests

• Top designers have signed agreements with Target to sell their items at affordable prices under an agreed upon name. For example, Victoria’s Secret produces the Gillian O’Malley lingerie line.

• In some states, the police department will rely on Target’s Asset Protection systems to catch thieves and monitor fraudulent activity. Weaknesses

• Target is not global retailer, which means that they do not have a presence in countries worldwide. They should definitely look into traveling overseas, since their competitors are working internationally and

Download as (for upgraded members)  txt (1.9 Kb)   pdf (55.3 Kb)   docx (10.7 Kb)  
Continue for 1 more page »