Target: Swot

By:

Wifak KAROUI

Hassan BAAZIZ

Med Amine BAHI

Under the Supervision of:

Dr. F. HEIBA

MGT 4301 SPRING 2005

Acknowledgment

Our truthful and straight Thanks will go first to:

 Dr.F.Heiba our Professor of Strategic Management & Business Policy, who gives us all the motivation and spirit of learning to discover and apply strategically the required tools that we have learned throughout our four academic years of study here in Al Akhawayn University. We thank him also for his devoted and precious time he gives us, his permanent help, enthusiasm, and flexibility to conduct this project for the fulfillment of the course requirements of Strategic Management and Business Policy.

We are very recognized to his work!!!

 OUR DEAR PARENTS, SISTERS and BROTHERS who motivate us to keep up the marvelous work we realize.

 ALL AUI STUDENTS generally, and OUR CLASS of MGT 4301

THANK YOU very much to all of you.

Outline

I. Introduction & Background………...…………………………………………...….p04

A. Wal-Mart History……………………………………………………...……..p04

B. Strategic Postures............................................................................................p07

1. Current Mission and Vision……………………………………...…...p07

2. Current Objectives/ strategies……………………………….………..p10

3. Current Policies………………………………………………………p12

II. Environmental Study and Industry Analysis………………………………….…p14

II.1. Internal Environmental Analysis: Strengths & Weaknesses……….…...p14

A. Corporate Structure…………………………………………….……p14

B. Corporate Culture……………………………………………………p19

C. Strengths & Weaknesses………………………………………….…p19

D. The Competitive Advantages Model……………………………..…p20

II.2. External Environment Analysis: Opportunities & Threats…………..…p23

A. Mega Environment…………………………………………….……p23

1. Economic..................................................................................p23

2. Technological………………………………………...………p25

3. Politica-illegal…………………………………………….....p28

4. Socio Cultural…………………………………..……………p30

5. International…………………………………………………p33

B. Task Environment………………………………………………...…p35

6. Customers……………………………………………………p35

7. Competitors………………………………………………..…p40

8. Partners………………………………………………………p45

9. Suppliers……………………………………………………..p47