Techsneaks

Abstract

TechSneaks is a retail manufacturing company specialized in advance technology that provides uniqueness and quality in footwear. As technology is rapidly changing we have discovered that it is rapidly making people lazier, especially our youth. There is a “thin line” between being active and healthy oppose to lazy and unhealthy. We have come up with a plan that will get people up and going again. Our main goal is to reach the United States of America education market segment, business segment and athletic segments. These segments include colleges and universities students, instructors, businesses, the student’s parents and athletes. Nonetheless, these segments are very essential and they remain a core market for our company. However, the majority of our marketing efforts will focus on targeting College students.

As mentioned in the aforementioned paragraph TeckSneaks’ four major marketing segments consist of Students, Business professionals, Parents and Athletes. The students are between the ages of 17 and 25. These young adults are interested in music and are technologically savvy, these individual either owns mp3 players or is familiar with the technology. These college students are trendsetters and love to try new products.

The Parents on the other hand, however, are more laid back and have less concern about technology. TechSneaks realizes this and as a result additional marketing efforts are design to ensure that the student’s parents become technology savvy and develop a liking and interest for the product. The next market segments is business professional, these business professional are technology savvy, they know about the technology and the changes that occurs everyday. TechSneaks would be suitable product for this segment as many of them exercise regularly when they are on business trips and conferences. Finally, the athletic runners/exercise segment.

Our athletic campaign is geared to encouraging joggers and fitness trainers to enjoy their workouts. TechSneaks intends to introduce a tennis shoe with comfort and style. Statistics show that 96% of Americans age 16 and older own athletic footwear and 58% participates in recreation sports (Hart). Today, health has never been more prevalent in the increase of physical awareness emerging for the future in fitness and jogging is where we will find our older market from 21-45. Thus, TechSneaks would like to encourage a healthy future with a fresh new shoe for fitness. Nonetheless, TechSneaks realizes that the Neration Sneakers is a new innovate product on the market and the segments of the market should be focused on benefit usage .The market segments are as follows based on usage benefits:

• Students – Most students are unemployed or in many circumstances worked jobs that paid them minimal wages as a results they will purchase the product based on cost and convenience

• Business Professionals – Business professional are more prone to be more financially stable and can afford to purchase the product more than the students as a result they will buy based on cost and convenience

• Parents – Parents like the business professional tends to be more financially stable and will purchase the product based on cost and usage

• Athletic Runners – The athletics runners are very important to TechSneaks market and they are not concerned about cost, as they wanted the best product that can help them to boosts their training and performance levels. As a result, they will purchase the product based on convenience.

QuestionOne: Define precisely the exact target market, its demographic; psychographic; cultural and behavioral characteristics relevant to the buying of your product or service

The primary target for Neration products is college students whose benefit usages are based on convenience and cost. The fact that students have low income they will find the device less expensive when compared to purchasing a MP3 player by itself, and the sneakers. TechSneaks allows them to have a MP3 player design to their sneakers where they can listen their favor music while they work out in the gym or just simple jogging in the park or on the road.

At TechSneaks, we realize that we have the potential to reach the following segments which includes: students, business, parents (casual users) and athletes. However, we chose to focus our marketing strategy on the student segmentation which is basically at least 2/3 to 1/4 of the market. Therefore, our target market will consist of student in college or university. The further breakdown of this target market includes undergraduate, graduate students and the parents of these college students. Our reason for targeting this specific market is based on the