Tesco Case Study
By: Artur • Essay • 385 Words • November 20, 2009 • 1,267 Views
Essay title: Tesco Case Study
Tesco-a Case Study by Article 13
As part of their ongoing programme Article13, the leading corporate social responsibility experts, have released a Case Study of Tesco. Below is a synopsis of the Case Study, which can be accessed in full at www.article13.com.
Who are they?
Tesco is a leading retailer, operating 2,291 stores around the world and employing 296,000 people. It has grown from a purely UK operation, developing international markets in Ireland, Central Europe and Asia. There are four strands to Tescos strategy: core UK business, non-food, retailing services (personal finance and online grocery sales) and international.
Involvement Insights
The company strategy is for long term growth and focuses on the four strands outlined above. It has a Core Purpose" of creating value for customers, to earn their lifetime loyalty". Tesco is built on two strong values which drive the way we do business":
1. No one tries harder for customers
2. Treat people how we like to be treated
The company website states that Tesco is committed to conducting business in an ethically and socially responsible manner". Tesco has a commitment to be a good citizen acting responsibly wherever we operate" and this translates into a Code of Conduct for Suppliers, a Code of Ethics for staff, a commitment to protecting environment, using commercial strength to put principles into practice and a commitment to playing a positive role in community.
Where