The Mission of Southwest Airlines

SOUTHWEST AIRLINES

The Mission of Southwest Airlines

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

To Our Employees

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Key People

§ Herbert (Herb) D. Kelleher: Chairman of the Board, Chairman of the Executive Committee, former CEO and co-founder of Southwest Airlines

§ James (Jim) F. Parker: Vice Chairman of the Board and CEO

§ Colleen C. Barrett: President, Chief Operating Officer, and Director of Operations

§ Gary C. Kelly: Chief Financial Officer and E.V.P.

§ All employees: The Southwest culture depicts all their