Time

• Your company is already doing business in other countries.

o Is your company creating value or lowering the costs of value creation by realizing location, economics, transferring distinctive competencies abroad, or realizing cost economies from the economies of scale? If not, does it have the potential to?

o How responsive is your company to differences among nations? Does it vary its product and marketing message from country to country? Should it?

o What are the cost pressures and pressures for local responsiveness in the industry in which your company is based?

o What strategy is your company pursuing to compete globally? In your opinion, is this the correct strategy, given cost pressures and pressures for local responsiveness?

o What major foreign market does your company serve, and what mode has it used to enter this market? Why is your company active in these markets and not others? What are the advantages and disadvantages of using this mode?

Your answer should be approximately 4 pages in length (or 1600 words) and include at least two references (Your text and your company’s website). Be sure that you format the reference correctly in the body of your paper and in the Reference section.

• Your company is not yet