Toyota Competitive Analysis

Direct Competition

Though Toyota co. is one of the top automobile companies that are running today. The Toyota co is so strong and innovating that there is constant improvement. But being in automobile business there is tuff competition going on. There are many more cars and companies that are preferred by people over Toyota.

Three of the many companies that are direct competition are:-

• Hyundai motors company.

• Honda motors company.

• Ford motors company.

The Hyundai Motor Company, a division of the Hyundai Automotive Group, is South Korea's largest car maker. It is headquartered in Seoul, South Korea. In 2005, the combined sales of the Hyundai KIA Automotive Group made it the world's sixth largest vehicle manufacturer. In Ulsan, South Korea Hyundai operates the world's largest integrated automobiles manufacturing facility which is capable of producing 1.6 million units annually. The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands and its official global tagline slogan is "Drive your way".

Hyundai means "modernity" in Korean.

(www.wikipedia.com)

Hondas heritage began in the year began in the 1959, from simple beginning as a small Los Angeles store to a top manufacturer if of motor cycles, power equipments, ATVs, generators, marine engines and of course automobiles. Schiro Honda established Honda technical research institute in 1946 and went on to open $44 million auto plant neat Alabama in 2000. In 2001 Honda was awarded the best selling car in America.

(www.google.com)

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related