Unilever Shakes up Brands Marketing

Unilever shakes up brands marketing

Anonymous. Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs

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Author(s): Anonymous

Document types: General Information

Publication title: Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs

Source type: Periodical

ISSN/ISBN: 00082309

ProQuest document ID: 1015496231

Text Word Count 176

Document URL: http://0-proquest.umi.com.library.newcastle.edu.au:80/pqdweb?did=1015496231&sid=1&Fmt=3&clientId=29744&RQT=309&VName=PQD

Full Text (176 words)

Copyright Haymarket Business Publications Ltd. Mar 17, 2006

Unilever is testing a new marketing approach and is assigning six of its marketers to integrate marketing across its leading brands.

The company is trialling the system across