Value Marketing

Value Creation

The world today is revolving around Value ! There is too much and too many around all of us. How do we differentiate ? How do they differentiate ?

All Products whether physical or service have to fill up a space. A space which is always evolving and ever changing . The physical and spiritual space of demand and the ever-busy art of fulfilment through Value Marketing. It is the world of differentiated categories that are creating the niche in today’s world and the slice of that niche is where value drivers are going to rush.

A value factor might overshadow the basic need factor in the product ! Sounds surprising ! Imagine the delivery of a birthday cake at the right time of birth (day or night) wherever you are on this globe . Would you then bother to think which variety of cake it was or which brand ?

In my opinion, value marketing has capabilities infinite which is not reachable through conventional marketing could ever exploit. The creative aspects of value creation around the ‘human being’ or the ‘subject’ could be endless and renewable.

Perhaps here lies the solution from the claustrophobia of a crowded marketplace……

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