Virgin Blue Opportunities / Threats

Opportunity

пЃ¬ Develop business travel market (now its focus on serving the leisure travel market)

пЃ¬ It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar.

пЃ¬ Regional jets

пЃ® Future: New carriers called Virgin Lite Blue, serving regional airports currently not served and secondary metropolitan airports.

пЃ¬ Create green program

пЃ® Now:

 In June 2007, Pacific Blue also became the first airline in New Zealand to launch a carbon offset program to support New Zealand-based government approved projects to reduce CO2.

пЃµ Green footprint

пЃ® Future:

 It can create programs relating to save global nature or reduce carbon emissions, this could increase company’s image and passenger number.

 i.e Cathay Pacific Airline’s “fly greener”

http://www.cathaypacific.com/cpa/en_INTL/aboutus/flygreener

пЃ¬ Expose to new market:

пЃ® Now: provide domestic air services throughout Australia and international services to New Zealand, Vanuatu, the Cook Islands, Fiji, Tonga and Samoa. V Australia, is set to launch services between Australia and the United States of America in 2008,

пЃ® Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian