Wallmart Marketing Strategy

WAL-MARTпїЅS MARKETING STRATEGY

Wal-Mart was founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales toped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. was the worldпїЅs largest retailer with $218 billion in sales. Wal-MartпїЅs winning strategy in the U.S. was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and save. Due to the advances in technology over the years Wal-Mart has been able to achieve tremendous success. Wal-MartпїЅs success has allowed the company to expand out of the United States.

About 100 million customers visit a Wal-Mart store somewhere in the world. Wal-MartпїЅs marketing strategy was to guarantee пїЅeveryday low pricesпїЅ as a way to pull in customers. Traditional retailers relied on advertised пїЅsales.пїЅ The company employed more than 1.3 million associates worldwide through more than 3,200 stores in the United States. Wal-Mart was named number one on the Fortune 500 list and was presented with the Ron Brown Award for Corporate Leadership, a presidential award that recognized