Walmart Case Study

Wal-Mart

Wal-Mart’s mission statement is Always low prices, everyday. We sell for less.

In the 2005 annual report, Lee Scott says “we generated higher profits for our shareholders without passing along higher prices to our customers.” He also talks about maintaining integrity, continual improvements, and service to the customer. Most all of his comments appear to be consistent with the mission statement.

Under the industry of retail, discount stores, Wal-Mart’s top competitors are stores such as Target, Big K, Costco Wholesale Corporation, and Big Lots. Target doesn’t seem to compare with Wal-Mart’s low prices or variety of products. Costco is more of a mass quantity purchases and Big Lots falls very short on product quality.

Some of the challenges for Wal-Mart including, consumer spending patterns and debt levels, weather conditions, competitive pressures, currency exchange fluctuations, trade restrictions, and other risks.

Wal-Mart has lots of opportunities for their future. They are currently involved in many community projects, and are dedicated to giving and doing whatever they can to help improve the quality of life for their customers, address environmental issues and promote education.

Wal-Mart continues to have an economic impact each year as it opens more stores and hires more people. Wal-Mart also plans