Web Site Evaluate

Analysis/Evaluation

1. From the content of the web station, we could find that the online business model of it is a combine one; it contains B2C and B2B both. If you login this web, you could see a form with two lines, which at the top of the page. The first line lists the goods that are waiting for being bought. The second line lists four famous brands companies. Although we could choose the goods from the form, and it seems that it does not make any business activities with other company, the four companies just put their goods on the web page, and let the web company sell it. The four companies must make some agreements with the web station, and these activities are the B2B model. The transactions conducted between businesses on the web, which often called B2B model. Besides of these, the net payment is by the electronic bank system. These transactions are also conducted between businesses.

2. Many companies, which involve its business to the web, should build their sites to meet the specific needs of various types of customers. A good first step in building a customer-based marketing strategy is to identify groups of customers who share common characteristics. 800Buy is a company that sells the digital goods, commodities and gifts to support people to send present at special time. Its customers include domestic denizen, overseas customers, and domestic company customers or overseas. In fact, the main customer of 800Buy is person, from the site we could find it.

3. The context of the sites is arranged very well. First, at the top of the first page it gives the customers a brief form that provides the main products. Then the following it divides the form into detailed parts, and each part has a detailed content. So the users could find their products much easier. From this point we could see that the context links up closely.

4. Every company that involves its business to the web should make their sites specifically. And as we know, most larger sites and many smaller sites include content created specifically for the Web site. These activities require that the company hire content creators to write original content and content editors to purchase existing material and adapt it for use on the site. 800Buy company is not a big enterprise, so it could has its own content editors to design its sites. So it hires some one to work with it, and the sites are both dynamic and static. A dynamic page is a Web page whose content is shaped by a program in response to user requests, whereas a static page is an unchanging page retrieved from disk. Most of the 800Buy web pages are the dynamic content, but the delivery page is generally the static page. Because the static Web page that used in the delivering performs better than the same delivering dynamic Web pages because static page delivery requires less computing power. And dynamic content is nonstatic information constructed in response to a Web clientЎЇs request. Today, Web sites accomplish page generation task using dynamic page generation technology, and so does 800Buy Company.

5. The 800Buy company does a good job in the customization. Sometimes the same person will require different combinations of products and services depending on the occasion. So the 800Buy company divides the products by different occasions. For example, in the gift column there are four occasions: wedding, birthday, friendship, and romantic. So the customer could find the suitable goods much easier.

6. The community is the virtual city or town on the web. In this area, the consumers could ask questions and if they want to search a product, but they do not find on the sites, they could put a information here to get help. Besides of these, they could give the company advice as well. In a word, the community provides the consumers a open area to talk about the companyЎЇs operation, and make themselves searching goods easier.

7. The 800Buy company provides the commodity to the customers with fixed price and standard. So in this point it does not do very well. The customers could just choose the products on the web. If they have their own needs, they could not get quick response from the company. So we think this company should make an improvement on this thing.

8. An important element of corporate Web presence is communicating with site visitors who are customers or potential customers, and identify and reach out to customers. Most businesses are familiar with two general ways of identifying and reaching customers: personal contact and mass media. But the 800Buy company connects with their customers by the internet, which could be many-to-one or many-to-many connecting form. How the web communication works is explained in the textbook, so it is need not to talk more here.

9. Because the 800Buy company cooperates with many banks, and the payment is though the net bank system, it