Wesuityou Case Study

Preface

This business plan is a summary of how WeSuitYou intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient to let WeSuitYou succeed. It is a written explanation of the company’s business model. This business plan is used internally for management and planning but also used to convince banks and investors.

XXXXXX, General Manager

XXXXXX, Design & Production Manager

Table of contents

1. Executive Summary 4

1.1 Objectives 5

1.2 Mission 5

1.3 Keys to Success 6

2. Company Summary 6

2.1 Company Ownership 6

2.2 Start up Summary 7

2.3 Company Locations and Facilities 8

3. Products 9

3.1 Product Description 9

3.2 Competitive Comparison 10

3.3 Sourcing 10

3.4 Technology 11

3.5 Future Products 11

4. Market Analysis Summary 11

4.1 Market Segmentation 12

4.2 Target Market Segment Strategy 13

4.3 Industry Analysis 14

5. Strategy and Implementation Summary 17

5.1 Strategy Pyramids 17

5.2 Competitive Edge 18

5.3 Marketing Strategy 18

5.4 Sales Strategy 20

6. Management Summary 21

6.1 Management Team Gaps 22

6.2 Organizational Structure 22

6.3 Personnel Plan 23

7. Financial Plan 24

7.1 Investment Plan 24

7.2 Profit and Loss 27

7.3 Cash Flow Statement 28

7.4 Balance Sheet 29

7.5 Exit Strategy 29

8. Source List 30

9. Appendix A Monthly Sales Forecast 31

9. Appendix B Profit and Loss 34

9. Appendix C Cash Flow Statement 35

9. Appendix D Balance Sheet 36

9. Appendix E Company Visit 37

1. Executive Summary

WeSuitYou (WSY) is a new modern young business clothing company that will be introduced on the XXXXX market at the XXXXXX outlet in the fourth quarter of 2006. WSY designs, produces and sells (tailored) business suits and clothing. Besides that we also sell all kinds of accessories like shoes, belts, ties and briefcases to look modern and representable on and of the working floor.

Our clothing is for all ages but our target-market are especially woman but also men between the age of 18 and 30. Our brand is for those people who are seeking for an affordable business suit but they do not want to look like everyone else. This is where we come in, WSY is there for those people by providing them with very modern and affordable business clothing. We think that there is a need for a store like ours. WSY will become a store where young people will walk in without any hesitation, like a lot of people have when they walk into a very chique and expensive store with the similar products like WSY. A lot of people feel misplaced and awkward when they are in a store where they know that the price is just a little bit too high for them. We want to give everyone a rich feeling with our products by mixing good quality with modern and exclusive clothing for a �beginners’ price.

XXXXXXX (general-manager)