Aalsmer Flower Auction

Identify and analyse the business and information requirements of the board of the Aalsmeer Flower Auction, suggesting a suitable information strategy which will help them to achieve their business objectives and ensure competitive advantage in the industry.

Task

As the IT Consultant you have been hired to recommend how the use of modern information systems and technology might ensure the continued success of the Aalsmeer Flower Auction.

Write a management consultancy report that addresses the following:

Identify and analyse the business and information requirements of the board of the Aalsmeer Flower Auction, suggesting a suitable information strategy which will help them to achieve their business objectives and ensure competitive advantage in the industry. (35%)

From your knowledge of systems theory and systems development discuss