Acc 7s Strategy

Strategy:

What is our strategy?

According to the redefined vision:

"To be one of the most respected companies in India;recognized for challenging conventions and delivering on ourpromises"

How do we intend to achieve our objectives?

Reaching the consumer directly

Urban Areas

Rural Areas – This is where the market is moving to

Serve Cement products to the demanding needs of the Infrastructure sector

Through the subsidiary – Bulk Cement Corporation – A World Bank funded project

Strengthen in Mining activities feeding to the core business

Through the Subsidiary – Minman Pvt Ltd., Limestone Mining

Serve the Ready Mix concrete needs

Through the subsidiary "ACC Concrete Limited" – 40+ Plants located across PAN India

Leverage the extensive distribution network pan India to efficiently stock up the products and to reach the customers on time

Very effective Supply Chain consisting of 9000+ dealers across the country

Experienced and Effective Management (with independent directors) leading the company in the right direction

Management team with decades of experience in the industry

How do we deal with competitive pressure?

PAN India presence with manufacturing facilities in all 5 regions of India

North - 24%

East - 21%

West - 13%

South - 19%

Central - 23%

Leverage on the National presence to manage the fluctuating prices and provide consistent services to the customers across India

A big hit with large Infrastructure developers and real-estate development companies who have PAN India presence

Bag multi-year Government / Infrastructure contracts

Strengthen the "Brand Image" both in the Urban & Rural Markets

Different size of bags to tailor the needs of the market segments

Rural vs Urban

Infrastructure vs domestic / Home Related constructions

Enjoy sustained profitability & higher operating margin then its peers

Lower manufacturing costs through reliance on internal power generation –

A significant factor in cost reduction

How are changes in customer demands dealt with?

How is strategy adjusted for environmental issues?

Enforce employees to drive the triple bottom-line theory

Economic Development ? Profitablity

Social Development ? Inclusive growth

Environment Protection ? CSR initiative & to save the environment

Generate Renewal energy to meet the demands of the power plant

Windmill based renewable energy creation in Maddukkarai & Lakheri

One of the largest owners of the Coal resources in the country

Structure:

How is the company/team divided?

The company structure is made of a parent "ACC" and its subsidiaries

ACC

Portland Pozzolana Cement

Ordinary Portland Cement

Ordinary Slag Cement

Sulphate resisting Portland Cement

API – Class G – Oil Well Cement (OWC)

Cement for the asbestos industry

Low alkali – low heat of hydration Portland Cement

Other Construction Products