Ad Analysis

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993. The ads would typically feature people such as Emma Hawkins or Zoheir Ebrahim in various situations involving dry or sticky foods and treats such as cookies and peanut butter. The person then finds himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the commercial the character would look sadly to the camera and boldly displayed would be the words, "Got Milk?". Following that, the Milk Mustache Campaign expanded into a website, a Facebook Fanpage and a Twitter account, which were created to provide a place for people to discuss the latest news about milk mustache celebrity ads, get recipes for milk-based platters and read the latest health and nutrition news about milk.

E-Harmony, the American Express credit card, Toyota vehicles, travel website Expedia.com, and various cigarette and tobacco brands. The articles in Entertainment Weekly highlighted playwright Arthur Miller, NYPD Blue's Dennis Franz, a history of the game show Family Feud, the current year's Academy Award contenders, and an interview with Tom Selleck. Needless to say, the demographic for this magazine is mainstream adult, and ads must therefore cater to such an audience. The advertisements are no exception, and Meredith Vierra's edict that despite her busy schedule of being a career woman and mother, she "always [makes] time for milk" because it's good for "your health [a]nd…your waistline." The other ads aim to simplify and support the lives of their readers, and the "Got Milk?" advertisement falls right in line. On the other hand, the following two advertisements examined were of teen pop singer Kelly Clarkson and young