Adidas

Adidas ltd is a major German sports apparel manufacturer, part of the Adidas Group, consisting of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf. Adidas is the second largest sportswear manufacturer in the world. The company's clothing and shoe designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo.

The current mainstream marketing slogan for Adidas is "Impossible is Nothing". Adidas aim to consistently present the adidas attitude “Impossible is Nothing” in a relevant way to their consumers. For Erich Stamminger, member of the Executive Board of adidas responsible, “ “Impossible is nothing” is the concept behind our brand positioning “forever sport” that clearly and emotionally communicates our passion for sport.” He added, “As an athlete you always strive to go further, break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world.”

Adidas is a brand built on leading technology and cutting-edge design. It is a brand identified and respected by consumers for its innovative, inspirational and authentic values. Adidas is committed to incorporating the growing importance of lifestyle, fashion and music inspiration into the sports arena. This strategy allows the brand