Adolph Coors

The SWOT analysis

strengths:

Coors was striving for quality and self-reliance

They had 2 unique aspects of brewing process

Used an aactor stating why Coors was a better beer

First mover, pionered the first all aluminum can

Weakness:

At the beginning Coors sold to only one state

If beer was still on shelves after 60 days it had to be thrown away

Threats:

Operating practices led to many strikes and law suits by federal agencies

Other companies provided to a lot more states than Coors operation

Opportunities:

Consumers demanded product because of the good clean taste

Able to concentrate on excellence because they market just 1 brand of beer at the beginning

Had growth because they had their own refrigerated trucks

Most important issues:

onoe of important issues is Coors marketing strategies

Another important issue is production and its cost.

Distribution is very important issue in any company and Coors was no exception

Marketing did not really become valid until around 1960's. There was not an urgent need until the population, primarily the baby boomers, became of age. This new era gave reasons for competitors to take their strategy to a higher level.

I would not recommend a business to place their items on sale to gain profits, because this act would start a line of questioning and suspicions. Whenever I see a product on sale, especially food and drink, I question the motive. First thing that comes to my mind is what is wrong with the product. Then, I would wonder if they needed to put an item on sale, thenthe product must have not been appealing enough to others ot buy. Therefore, why would I want to make a purchase for an undesirable product?

I think I would keep my prices steady and strong and concentrate more on making my product more appealing. Another step would be to offer more brands as Coors did. Another possiblility is to branch out and accommodate those who temporarily cannot drink an alcoholic beverage. For those who are on medication or perhaps with child who enjoys the quality tast of Coors, may also enjoy it without ale.

Production could make you or break you.