Alcohol and the Media

Under age drinking came be correlated with the amount of TV watched.

There are many types of ways media can influence you.

Some of the ways are by commercial alcohol advertising, alcohol moderation messages and the portrayal of alcohol in entertainment.

Non-media influences include peer approval and living situation.

The most common ads are for beer.

In women it has been documented that the more TV you watch the more you drink (b/c of the amounts ads seen on TV.

In men it was documented that the more ads they recalled the more they drank later in life.

TV aims to represent real-time, real life.

Drinking ads started more than half a century ago.

It is said that there is a correlation between the place of drinking or of alcoholism and the types of artistic movements or literary generations.

One example of this is the ever present vision of alcohol in the black culture in the 1920’s that might be due to the presence of the blues and of the blues songwriters.

Alcohol references have always been present in the construction of artistic works.

The mass marketing of alcohol often reflects the creators own lives.

Parents also have a lot to do with their children’s choice to drink.

Parents often create an environment that promotes underage drinking.

A study on alcohol ads in magazines from 1997 to 2001 found that the number of beer and distilled spirits ads tended to increase with the magazines youth readership.

In a 2006 study it was found that for each additional ad that a youth saw above the average he or she was 1% more likely to drink.

A study on the responses of young people to alcohol ads found that they were drawn to music, animals and people characters, story and humor and the 3 most popular used animals as main characters.

A study of children ages nine to 11 found that they were more familiar with the Budweiser frogs than Tony the tiger the Power Rangers and Smoky the Bear.

The ads increase the desire to drink not the desire to drink a certain brand.