American Airlines

American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that this company has and the image that they are trying to keep in every day activities make each day an inevitable challenge for its employees.

This company has 69 years in the industry. It is one of the airlines that have played an important part in the history of air transportation in the United States. Starting as a mail company called "Aviation Airways", which carried bags of mail from Chicago to St Louis is how this company began to rise. In 1934 American airways became American Airlines, Inc. A few years later it became the nation's number one domestic air carrier in terms of revenue passenger miles.

At the end of the World War II series of new aircraft

filled the expand need of air transportation, these new acquisitions made AA the only airline in the US with a completely post war fleet of pressurized passenger airplanes. Eight years later AA pioneered non-stop transcontinental service in both directions across the US. Due to American Airlines incredible growth, they teamed up with IBM introducing the largest data processing system called SABRE (Semi-Automated Business Research Environment). This new reservation system opened many doors in the industry. Most of the travel Agencies started using the system as well as the advantages of discount fares that they could find in this system.

In between other revolutionary marketing programs, in 1981, American introduced the AADVANTAGE travel awards program to reward frequent flyers. On May 19, 1982, the company had a reorganization plan and a new holding company called AMR Corporation, which became the parent company of American Airlines. This reorganization brought to the company new frontiers. A year after AMR Services was formed as a subsidiary to provide aviation services to the other airlines, and AMR Consulting group which would provide consulting services in airline related business. Since