Analysis of Deodorant Industry

A little overstatement in advertising is expected and is not a question of ethics

By Cahill

Abstract: The report will focus on the overstatement in advertising. From the question that what is advertisement, how did advertisement work, the role that advertisement play in the business world, to arguments for and against overstatement in advertising, and the influence on the stakeholders.

Table of Contents

Contents……………………………………………………………1

1. Introduction…………………………………………………......2

2. Advertisement…………………………………………………..2

Why advertisement—the pursuit of wealth……………………..2

Definition of advertisement…………………………………......2

The role that advertisement play in our life………………........2

3. Overstatements in advertising……………………………….......2

The definition of overstatement in advertising and argument about advertising……………………………………………………….2

Argument for overstatement advertising…………………….......2

Argument against overstatement advertising………………........3

4. Conclusion……………………………………………………….3

5. Bibliography……………………………………………………..4

1 Introduction

As people are focusing on ethical or morally issues in business world, professionals state that advertising is the most chided aspect of doing business. (Macan & Chesher 2002, p.101). The exaggeration, deceptive advertising or overstatement is arising and starting draws much more attention from the public.

The report will focus on this issue and seek to describe and evaluate the overstatement in advertising on the business environment.

2 Advertisements

2.1 Why advertisement—the pursuit of wealth

It does not matter how many meanings that included in the pursuit of wealth, in business, it simply means intending to make money. (Solomon & Martin 2004, p. 16). In order to make a profit, the companies use advertisements to attract the eye balls of the customers, and as Weiss argues, the aim of advertising is inform the consumers about the products and services and to persuade them to purchase them (Weiss 2006, p. 195).

2.2Definition of advertisement

Heath (2002, p. 337) states, that “advertising is the means by which one party seeks to inform and encourage another party to purchase some product or service, or to participate in some event”.

Macan & Chesher (2002, p. 101) both pointed out that “advertisement is a form of promotion, plain and simple, every bit as necessary and defensible as other kind of promotion”.

2.3The role that advertisement play in our life

Heath (2002) found as both consumers and business forms are expecting the exchange to be benefited from the transaction, at least two essential conditions that could lead to this goal, one is the two parties must be informed about the nature of exchange, and each party must