Andrea Jung's Makeover of Avon Products, Inc
By: Sandra1355 • Case Study • 939 Words • April 19, 2011 • 1,287 Views
Andrea Jung's Makeover of Avon Products, Inc
It is said that the competitive advantage of a company rests on the heterogeneity of its resources, which should differentiate a company. With resources that make a company different, you can achieve success. To see this we can look at Barney & Griffin's analysis (1992), known as the VRIO model. They say that a company's resource is a VRIO resource when it has a competitive advantage for the company.
Here is what a VRIO resource stands for:
• V aluable.- they allow new opportunities in the market.
• R are, unique or scarce - specific to the company, difficult to buy / obtain in the market.
• I nimitable.- difficult to copy by the competition.
• Inmersed in the Organiztion of the company - - they are carried out with other resources
It is said that the competitive advantage of a company rests on the heterogeneity of its resources, which should differentiate a company. With resources that make a company different, you can achieve success. To see this we can look at Barney & Griffin's analysis (1992), known as the VRIO model. They say that a company's resource is a VRIO resource when it has a competitive advantage for the company.
Here is what a VRIO resource stands for:
• V aluable.- they allow new opportunities in the market.
• R are, unique or scarce - specific to the company, difficult to buy / obtain in the market.
• I nimitable.- difficult to copy by the competition.
• Inmersed in the Organiztion of the company - - they are carried out with other resources
It is said that the competitive advantage of a company rests on the heterogeneity of its resources, which should differentiate a company. With resources that make a company different, you can achieve success. To see this we can look at Barney & Griffin's analysis (1992), known as the VRIO model. They say that a company's resource is a VRIO resource when it has a competitive advantage for the company.
Here is what a VRIO resource stands for:
• V aluable.- they allow new opportunities in the market.
• R are, unique or scarce - specific to the company, difficult to buy / obtain in the market.
• I nimitable.- difficult to copy by the competition.
• Inmersed in the Organiztion of the company - - they are carried out with other resources
It is said that the competitive advantage of a company rests on the heterogeneity of its resources, which should differentiate a company. With resources that make a company different, you can achieve success. To see this we can look at Barney & Griffin's analysis (1992), known as the VRIO model. They say that a company's resource is a VRIO resource when it has a competitive advantage for the company.
Here is what a VRIO resource stands for:
• V aluable.- they allow new opportunities in the market.
• R are, unique or scarce - specific to the company, difficult to buy / obtain in the market.
• I nimitable.- difficult to copy by the competition.
• Inmersed in the Organiztion of the company - - they are carried out with other resources
It is said that the competitive advantage of a company rests on the heterogeneity of its resources, which should differentiate a company. With resources that make a company different, you can achieve success.