Aquarius Advertising: Case Study

Aquarius Advertising: Case Study

By: Alex Altman

121556770

1.

The environment at Aquarius has become a serious issue and it is causing mass confusion and hostility amongst the account executives and other agency employees. The executives were hired to make sure that the customers were attended to and if other employees are going directly to the customer then it creates confusion. This is what is fueling the uncertainty and hostile environment at Aquarius

The overall goal of the company is to have their specialists sell ideas to potential clients. The current way that the organization is set up it will not meet its goal. It needs to work together and have a better structure in order to provide fluid ideas to the customer and reach the overall goal of the sale.

Culture is a very important part in defining how an organization should be acting. Aquarius needs to keep up better with the fast paced culture that surrounds the advertising agency. The company should go ahead with the plan to increase flexibility so it can suit its customers’ needs better and adapt to culture faster.

Aquarius is a mid-sized company. This brings both benefits and disadvantages. The company may be judged negatively on its size and potential customers may think that they cannot handle the work load. On the other hand the company is small enough that changes can still be implemented with success so they can shape the future of the company.

Aquarius needs to stay on the cutting edge of technology. As an advertising company they need to be aware of the current media platforms to get a message across. They should also be utilizing organization software to help the agency specialists and the executives communicate better with each other and with the customer.

2.

[pic 1]

The company structure should be changed to hybrid organization structure. Instead of having all of the employees contacting the customer at once and causing confusion they should all be reporting to the account executive. They would then approach the customer with a well prepared presentation that contains all the relevant information.  Account executive would be placed in the spot that says “president”. The other two structures would contain the grouped specialists.