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Resource/ Capability Valuable Rare Inimitable Exploited by Org. Competitive Implication Strength or Weakness

Yes Yes No Yes Temporary Competitive Advantage Strength & Distinctive Competence

Yes No No Yes Competitive Disadvantage Weakness

& Sales Yes Yes No No Competitive Parity Strength

No No No No Competitive Disadvantage Weakness Yes Yes No Yes Temporary Competitive Advantage Strength & Distinctive Competence

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