Bestbuy Case Study

Best Buy Website

www.bestbuy.com

Best Buy is a Fortune 100 company and is recognized as the largest retailer of consumer electronics in the USA. Best Buy offers a wide variety of products to the consumer including television & video equipment, audio equipment, car stereo options, cameras & camcorders, computer equipment, phones & office supplies, music & movies, video games & accessories, and home appliances. Each category is filled with multiple options for the consumer. Best Buy carries a wide range of brand names to give the consumer the largest selection.

The Best Buy website is a well designed flow of information that engages the consumer right from the start. All of the available items are indicated and easily found. Hot links direct customers to exactly the product being searched for. Best Buy is also offering a holiday shopping guide that includes the latest and hottest gifts this Christmas season. The site also provides links to many subsidiary customer service outlets. There are many programs that Best Buy has implemented to help the customer with every stage of the buying experience. Best Buy has made the weekly advertisement available online for customers to view. Best Buy also offers a store locator for consumers who might be traveling and need assistance finding a store in a specific area. Additional options on the homepage are gift cards, credit cards, reward zone information, consumer account information including order status, and general customer