Billabong International

Billabong International is a clothing company traded on the Australian Securities Exchange since August 11, 2000. Billabong was founded in 1973 by Gordon and Rena Merchant.

The name came from the same word billabong, which is a stagnant body of water attached to a waterway.

As well as the Billabong brand-name, the company sells surfwear and accessories under the Palmers Surf, Honolua Surf, Swell.com, Von Zipper, Kustom (footwear), Nixon, Xcel Wetsuits and Tigerlily brands, and also Element skate clothing and hardware. The brands are available at various surf and skateboard stores locations.

Von Zipper was acquired in early 2001.[1]

Element was acquired in July 2002.[2] Element is a dominant player in the skateboarding apparel and hardgoods market.

Kustom and Palmers Surf were acquired in October 2004.[3]

Nixon was acquired in January 2006 from founders Andy Laats and Chad DiNenna. Nixon is a dominant player in the boardsports watch market.[4]

Xcel was