Breadtalk

Distinctive, stylish and so delicious, every one of our baked creations has garnered a loyal following, turning BreadTalk into an award-winning boutique with over 1000 different breads, buns and cakes created, each endowed with its own unique name, personality and flavour. The brand turned eight in 2008 and to celebrate our milestone, we unveiled our new bakery boutique concept at Singapore's City Link Mall.

BreadTalk revolutionised the concept of bakeries with our distinctive sleek and clean lines and signature 'see-through' kitchens showcasing the expertise of our bakers. Nevertheless, having come of age and now exuding a familiarity with our consumers, we wanted to subtly introduce the warmth of close friendships into our stores. Clean-cut, sleek and bright, the new store concept exudes an understated artistic flair with fascinating wall murals featuring BreadTalk's new inspirational 'Happy Chefs' characters portrayed in different nationalities. These serve as a tribute to our chefs the world over for their dedication, creativity and hard work in kneading out wonderful pieces of artwork. The centrepieces of the stores are the bread display cases. These are designed with display bases, cut out like facets of a diamond, bringing out our freshness and splendour of their jewels - the freshly baked aromatic breads. The new stores, while maintaining our trademark open-concept kitchen takes on a more homely feel and recreates the atmosphere of a friend's kitchen. Equipped with new state-of-the-art bakery equipment specially imported from Germany, Spain and Japan, the taste, aroma, quality and texture consistency of our breads are further enhanced. New staff uniforms with French and Japanese influences and biodegradable and environmentally-friendly packaging for all our products complete the entire new look. The new concept stores will be rolled out gradually in Singapore and overseas to further reinforce a cohesive branding effort.

As part of this