Building a Business

I have been hired by Tommy Toys as the new manager of its Tiny Tot division. Tiny Tot is a toy line for ages 3-6 and because it is at all technological it is losing market ground to the tech toy market. I have been hired to revitalize this department and turn around the market. During my observations of the department over the last few weeks I have noticed several areas that will need to be improved.

Right now the 30 employees of my division are currently divided into groups of 3-4. Each group is responsible for a particular toy line and they work on it from start to finish. The Tiny Tot toy lines have remained unchanged for the last ten years and the division has fallen into a creative rut. The first thing that I am going to do is create a new mission statement for the division which will give a compelling ideal of the new vision (Pettit). This will help to initiate the process of creating positive change within the product line. I will use this mission statement as a guide post for the reorganization of the current employees.

I am going divide the division into 5 teams of 6 members each. The larger team size will enhance brainstorming sessions by having many opinions to be creative with. The teams will be arranged so that each one consists