Bus 2500 - Strategic Business Environment

BUS 2500

Strategic Business Environment

Individual Essay

How does Gallaher Group Plc fulfil its obligation to their stakeholders in terms of Ethical Business Practice and Socially Responsible Corporate Behaviour?

Introduction

In order to complete this assignment successfully, I am going to research my assigned company Gallaher Group Plc and find how the company fulfils it obligation to its stakeholders in terms of its ethical practice, corporate objectives, charters, etc. I will be using various different sources to find information on the company, such as the internet, newspapers for example the Financial and Sunday Times and also other secondary resources such as textbooks and journals. I will firstly have a brief introduction of the company and their current activities; secondly I will identify the major stakeholders within Gallaher and their influence on the company's activities. In this section, I will use the power and interest matrix diagram to show the level of interest of the different stakeholders within Gallaher. Thirdly I will explain how Gallaher meets its stated objectives in terms of its social responsibility, business ethics and its corporate behaviour. Finally, I will carry out a conclusion to show my findings. In this paragraph, I will be finding whether Gallaher has fulfilled its obligation to its stakeholders.

Brief overview of Gallaher and its activities

Gallaher Group Plc is one of the most successful tobacco company's in the world, providing a wide range of different choices to consumers in terms of the tobacco related products they provide. Gallaher employs over 11,000 employees around the world, which shows how large the organisation is. Gallaher is the fifth largest