Business Essay

Brief description of the company chosen (sector, location, etc.) and identification of main

‘sustainable' features in your analysis.

2. Analysis of the context: Identify legislation, social, political and economic context of the

countries (or the country) where the company operates, significant environmental aspects

that the company needs to take into account in its activities (i.e. climate change, waste,

energy, etc.). What are the main drivers (internal and external) for the company to adopt

sustainable issues? Use relevant concepts and authors.

3. Description of the ‘sustainable' aspects of the company. You may include the company's

report on social responsibility; environmental policy; company's ethics; public relations,

marketing, etc. Highlight the companies accreditations and certificates, e.g. the company

has achieved ISO 14000; Ethical Award; Fortune most sustainable/responsible business;

FTSE on social responsibility; The Observer Ethical Award, etc.

4. Identify benchmarks and good practice. You can enhance your analysis by including

examples of good practice or benchmarks that can establish a comparative line with the

performance of your company. It can be also the case that the company you use is in itself

a case of good practice.

5. Analysis: Use relevant authors, references and frameworks for the analysis. You may

include issues such as: What are the main effects produced by the company's investment

in sustainability (e.g. innovation; brand reputation; communities engagement; new markets,

etc.) What are the main effects of the company not attending sustainable issues in its

practice/strategy (e.g. legal costs, energy costs, regulation, reputation, etc.); Stakeholder

analysis, etc. Brief description of the company chosen (sector, location, etc.) and identification of main

‘sustainable' features in your analysis.

2. Analysis of the context: Identify legislation, social, political and economic context of the

countries (or the country) where the company operates, significant environmental aspects

that the company needs