Business Plan Case

PH332 Business Plan

Table of Contents

Executive Summary        

Mission Vision and Values        

Products and Services        

Goals and Objectives        

Finances        

Start up Capital        

Equipment        

Facilities        

Operations        

Balance Sheet        

Base Fee Calculator        

12 month Forecast Profit and Loss        

Finance Summary        

Marketing        

Goals and Objectives of Marketing        

Overview        

SWOTT Analysis        

Customer Analysis        

Competitive Analysis        

Marketing and Promotional Strategy        

Marketing and Promotional Tools        

Operations and Management        

Overview        

Goals and Objectives        

Team        

Stakeholders        

Advisory Committee        

Professional Resources        

Resources        

Overview        

Associations        

Specialty Groups        

Client Resources, Specialty Groups, Associations, Clubs and Chapters        

Business Resources        

Information Resources        

Continuing Education        

Planning        

Product Service Revisions        

New Areas of Business        

Future Capital Needs        

Revised Business Strategy        

Reference List and Bibliography        

Executive Summary

JAD Photography: Pics by Elizabeth is a home-based studio located in Russellville, Kentucky in Elizabeth Williams’ home.  We are a portrait and candid moments studio that specializes in capturing rare moments in time as well as their true personality.  Our target audience is mothers and families located around Russellville and Bowling Green.  We strive to become the most recognized name in the area.  We work with all types of people and there is no one we aren’t willing to work with.  JAD Photography: Pics by Elizabeth isn’t just limited to portraits and candid moments.  JAD Photography: Pics by Elizabeth can photograph landscapes, still life, architecture, horror, fantasy, and other themes.

The information presented below is created to show what JAD Photography: Pics by Elizabeth is all about and why this business will be good for the community.  Our mission and values is presented along with our goals and objectives, products and services, and the list goes on.  Our projected net profit for the first year is close to $11,000 and we hope to earn more each year as we expand our client base.  This will be accomplished by reviewing all of the information provided and using the resources stated in our business plan.  

Mission Vision and Values

JAD Photography: Pics by Elizabeth’s vision is to be creating photographs for all different types of people, from the single mother to the families of large groups. JAD Photography: Pics by Elizabeth wants to create photographs that capture portraits that resonate with the individual personality and style of each person, family, or event she comes into contact with. JAD Photography: Pics by Elizabeth not only captures the natural moment and unique elements of each location and the person in front of the camera, but she also captures a story as it unfolds.