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Business Plan Tasty Sdn.Bhd

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Business Plan Tasty Sdn.Bhd

[pic 1]

FACULTY OF BUSINESS

BFB1024 FUNDAMETALS OF BUSINESS AND ENTREPRENEURSHIPS[pic 2]

Lecture: MISS.LIM LI CHIN

Group: BM103 Group 10

Company Name: Tasty Sdn. Bhd

No.

Member’s Name

ID

1.

Tan Kai Yee (L)

1111111285

2.

Khoo Pei Sime

1112700476

3.

Tan Shze Khye

1112700142

4.

Yew Kok Loong

1112700705

5.

Goh Zheng Hui

1112701344

6.

Oh Yi Ning

1112700698

BUSINESS PLAN

 


Table of Contents

Executive Summary        

Company Goal and Objective        

Plan of Operation        

Description of Management Team        

Organization Chart        

Business and Industry Profile        

Business Strategy        

SWOT Analysis        

Competitors Analysis        

Key success factor        

Future Forecast        

Company Product or Services        

Marketing Strategy        

Market penetration pricing strategy        

The marketing mix tools        

Location and Layout        

Financial Status        

Income Statement        

Balance sheet        

Cash Flow Statement        

Problem identification and recommendation        

Funding Requirement        

Appendices        

Business Event        

Promotional Mascot        


Executive Summary

Business Description

Our company named Tasty, form of company C-corporation. Main company is located at Malacca Town. Our business consider as tertiary sector which is sales and services. It is a new business in Malacca Area. The main product that we are selling is sandwich.

Product and Services

Our product sandwich conduct of a lot of favors, the main ingredient is egg, tuna, chicken, jelly and peanut butter. Our product is different compared with the franchise company, Subway. We provide free delivery service to each customer in Kuala Lumpur area. Besides that, all the product in our company is contain a lot of favors.

The Market

Our company using five key drivers to be success in the market, that is connect, inspire, focus, organize and build. Since 1980’s, a lot companies want to offer a low calorie fast food to public but failed. So, the market for sandwich is becoming more demanding after a lot of people found that the fast food is an unhealthy food for them. We will market our product to family sector which sector prefers healthy food in life. For educating our customer to buy from us, we provide a lot of secret present and advertise the important of having a healthy lifestyle. The target market of us is families’ members.

Competition

We are facing the competition in regards to the overall quality and differentiation of our products, and in the cleanliness and quality of our seating area. Our sandwiches are all of the premium quality. Area of every branch is cleaned before start the business hour. Besides that, we hired a Cleanliness Manager for manage each environment of branch. We will differentiate the taste of customer from favor, bread and ingredient used. Our aim of service is provide the faster and efficiency service to each customer. From the competitor, we are learning to improve our quality on sandwich to suit among the customers.

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