Business Plan

Fast ‘n Fresh Premium Ice Cream Parlor

858 Success Avenue

Jacksonville, FL 32211

904-555-1212(T)- 904-555-1211(F)

Fast ‘n Fresh

Ice

Cream

“Fast ‘n Fresh- - good for you!”

Prepared By

Daniel Beese

Submitted To:

Jacksonville National Bank

2461 Money avenue

Jacksonville, FL 32224

Statement of Purpose

The purpose of this business plan is to support a request for a 75,000

five-year bank loan to purchase equipment and inventory as part of the

financing for a start-up sole proprietorship, Fast ‘n Fresh Premiun Ice Cream

Parlor. The business will be owned by Daniel W. Beese and will be located

in leased space at 858 Success Ave in the new Riverside Faire shopping

center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00

in initial equity.

The business will serve healthy and premium ice cream, yogurt,

sandwiches, and nonalcholic beverages to the generally upscale target market

of Riverside Faire. Based on the financial and competitive

analysis presented

in this plan, Fast ‘n Fresh Premium Ice Cream Parlor will be sucessful.

It is anticipated that Fast ‘n Fresh Premium Ice Cream Parlor will

become established in Jacksonville, FL within two years and will become

known throughout the North Florida area within five years with the potential

of multiple locations. The Fast ‘n Fresh Premium Ice Cream Parlor’s distinct

logo, it’s reputation for fast service and only the freshest ingredients, plus it’s

slogan, “Fast ‘n Fresh- good for you!” will provide a distinctive competitive

edge.

The owner, Daniel W. Beese, has founded three highly successful food

service businesses in the North Florida area. The owner holds an

undergraduate degree and a MBA from the University of Florida.

The Business Description

Fast ‘n Fresh Premium Ice Cream Parlor will be a start-up ice cream

parlor located in leased space at 858 Success Ave in the new Riverside Faire

shopping Center, Jacksonville, FL 32211. A ninety-day option has been taken

on this location. The estimated opening day is April 2002.

Daniel W. Beese will own the business as a sole proprietorship. Each

of the business owned by Daniel W. Beese has broken even after only six

months and was sold for a minimum of three times the owners investment.

Fast ‘n Frsh Ice Cream Parlor will be an upscale restaurant selling premium

ice cream, yogurt, sandwiches, and hot and cold alcoholic beverages.

Initially, subcontracters, owned by Daniel W. Beese will supply the

sanwiches and ice cream, prepared to very high standards. As the business

develops, sandwich preparation

and eventually ice cream preparation

wil be

moved in house.

Fast ‘n Fresh Premium IceCream Parlor will be successful because it is

based on solid market research, demonstrating