Bussines

Across the globe ads are everywhere. On the bus, billboards, magazines, TV, and just about everywhere you look. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day. (Gay, 1992). When discussing whether by nature or created by human beings, advertising is manipulative and unethical, it seems very hard to determine if there is a yes or no answer that is a clear agreement. On one hand a company has the right to attempt to make money in their business. That’s how our capitalist system works in the United States, but on the other hand, how far can we allow companies to persuade consumers into buying their goods, even if unethical practices to the consumer is involved. Is the responsibility up the consumer or the advertisers to be informed on what reality is and what’s just some hype? Do advertisers have an obligation to inform as well as a right to influence? There are many questions and many different views to examine that arise when passing judgment about advertising.

"We live in an economy which is dependent upon the psychological needs and wants of the consumer"(Sandage 1951). In an attempt to influence and persuade the consumer, advertising addresses the psychological needs and wants of the consumer. The current economy of the United States demands that advertising be present, without it many magazines