Cadbury Swot Analysis

SWOT analysis for Cadburys Trebor Bassett

Strengths

Strong leadership position in confectionary markets

Exceptional performance by Adams in the US

Sale of Cadburys Schwepps European drinks business

Weaknesses

Opportunities

New product launches

Robust organizational changes driving performance

Growth in the UK confectionery market.

Purchase of Green and Blacks

Threats

Growing Health Concerns

Retailer Pressure

Strengths

Strong Leadership position in confectionery markets

Cadbury has a 9.2% share of the global confectionary market, driven by strong positions in several regional markets. The global category leader - Mars - has only a marginally higher share of the market at 9.9%. Cadbury has number one or number two market share positions in 23 of the top 50 confectionery product markets, including gum, chocolate and sugar. In the US, Cadbury Schweppes' presence is limited to sugar and gum, with a strong leadership position in the latter. In the US gum market, it has competition only in the form of Wrigley's. In 2004, the company was able to further enhance its share of the US gum market by 0.4%. Exceptional performance by Adams in the US

Source: Datamonitor

Excellent Performance of Adams

In March 2003, Cadbury Schweppes acquired Adams from Pfizer for $4.2 billion. Adams is a branded global confectionary manufacturer of gum and medicated sweets that has reinforced Cadbury’s confectionary position,