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Callaway

By:   •  Essay  •  308 Words  •  March 22, 2010  •  852 Views

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Callaway

Canon started out in 1933 as a company with a handful of employees and a burning passion. That company soon became a world-renowned camera maker and is now a global multimedia corporation. However, the origins of our success remain unchanged: the passion of our early years and technological expertise amassed over more than 60 years.

Canon began its operations out of a third-floor apartment in Tokyo under the name of Precision Optical Instruments Laboratory. Its main objective was to produce high-grade cameras that could compete with the German models that were considered the most advanced of the day. Takeshi Mitarai took over as president in 1942 and began laying the foundation for the company’s subsequent growth into a global corporation by formulating management policies that became the foundations of the modern Canon. In 1947, President Mitarai changed the company name to Canon Camera Co., Inc. in order to clarify the corporate image by unifying the company and its brand names.

As Canon continued to grow, it realized the need for worldwide locations, which led to the establishment of Canon U.S.A in 1966. Canon U.S.A specializes in

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