Capabilities and Resources of Rim

Capability: black berry links its resources and capabilities to the external environment.

Capability: they are aware of profit opportunities in the external environment and has the capability and resources to make profit from it.

Capability: capability of developing new ideas and have a team behind them which are innovative and are able to help assist to their development.

Resources/ capability: They have both resources and capability to enhance Wireless innovation

Capability: Capable for producing software for businesses ie (BES Business enterprise server) which hold corporate data.

The products are research and development and they have a huge amount of capital to invest in research

Resources are specific assets valuable for creating a cost or differentiation advantage that few competitors can acquire easily.

Capabilities refer to the firm's ability to use its resources effectively. Capability enables to bring a product to market faster than competitors.

• Enables to send and receive email in real time

• Blackberry allow users to surf the web wherever they happen to be

• Perfect tool for any business person

• Helps people stay connected also to stay organized as well

RIM has focuses on the external environment and its changes and has linked this to the internal resources. The society has become a very busy place in regards to work life and social life, the blackberry help people to stay organised and at the same time intouch with people in various ways such as phone call instant messaging. They have made a product which allows easy communication at all times wherever and are able to store major data in regards to work or for fun use eg music and video.

? CAPABILITY: The smart phone can be used on almost any carrier in the world eg Verizon, sprint, AT and t, t mobile, Alltell, Nextel, Vodaphone, Bell, Rogers, TELUS and much more whereas the iphone is only available on the AT and T.

? Being connected through email, instant messaging, face book etc has become the main priority in peoples live and now you can do this where