Carrefour

Factual description of a company or aspect of a company's business. This portion of the paper should be built on data and case histories selected from the business press, from annual reports, and from other sources. This course aims to help you become a critical consumer of company information. Don't accept everything they put on their website as dogma; search for alternative sources and critical analysis!

2. Identification and analysis of a business problem or issue that the company faces or has faced. It is usually good to state the analytical purpose of the paper up front, i.e. the "question" you are addressing. Use the topics in the course or in the textbook as a guide to focusing in on a specific aspect of the business that you will analyze. It is essential for you to get perspectives from sources other than the company itself—newspapers, competitors, industry reports, etc. These will help you take a critical stance toward the company information.

3. Conclusions (or recommendations). Based on your research and analysis, you may suggest what the company ought to do about the problem you studied. This is not a mandatory part of the paper, however. Instead, you may provide conclusions about the phenomenon you studied or conclusions for management in general. At any rate, you must come to some "answers" for the questions you addressed.

Format of the paper:

Even though you need to cover the three areas above, they need not be discussed sequentially. You should use your best writing skills and editorial judgment to decide