Case Study Coca Cola

closing case study one

coca cola is everything :SCM,CRM,Collaboration,you name it

1.describe the various IT enabled initiatives discusses d in this coca cola case study and categorize them as either above the line ,below the line or some combination of the two

2. why is standardization so important in supply chain management ?coke is developing its own set of software services for bottlers for these software service ?why ?or why not?

3.describe two different forms of e-collaboration in this case study.for each articulate the benefits to coke?

4.how is my coke rewards an example of a switching cost?

how can a switching cost not have a monetary penalty associated with it?

5.referring back to the discussion on page 49 and also figure 2.7,what do you believe to be cokes overall organizational structure?Top-down silo,matrix, or fully integrated?why?how can cokes use of technology support your decision ?

6.what sort of business intelligence could gather from its my coke rewards web site?

how could it use this information for customer relationship management activities?

questions to be answered ?

please help

due on Friday 08 Th July 2011

• In a top-down silo approach, the organization would create